Small Business Spotlight: Settle, Norfolk

Tucked away in 30 acres of beautiful parkland, Settle sits nestled in the Norfolk countryside. Offering high-end accommodation, Settle is home to a select collection of repurposed railway carriages, a boutique cabin and a canvas camp of safari tents. Having first opened their doors in March 2019, they are now regarded as some of the best log cabins in the UK, with the combination of idyllic scenery and rustic interiors, making it such a unique place to stay.

Settle was born from a wish to create a camp stay experience which reflects the calm, stillness of the beautiful private park of which its sits in. The parkland once formed part of the neighbouring Shropham Hall’s estate, with the largest lake dating back to the 17th Century. The two smaller lakes were dug out in the 1970’s by owner John and his father, who bought the land from Shropham Hall all those years ago. John as a young boy, helped his father plant nearly 50 types of native trees, which today alongside the lake views and the panoramas of wildlife, creates the most picturesque stay.

Owners John and Jo have poured their heart and souls into the creation of such a beautiful part of the country. “We want people to come here and fully immerse themselves in the whole experience, from cooking under the stars to a slow morning coffee. To fully appreciate the use of heritage resources and considered interiors. Every detail has been carefully selected to create a stay thats a little unlike any other”. John has a background in project development and has been the owner of a large reclamation yard in Norfolk for 20 years. This therefore means he has been able to build up a large stock of salvaged original resources, materials and fittings of which have all been used to create Settle’s unique accommodation. Whilst he makes most of the building decisions, his wife Jo takes over with the interior design. Jo’s main professional is floral design, of which she is highly regarded in her field, however when it comes to Settle, she is in charge of filling the rustic cabins with curated interiors. Together, they make the perfect team especially when it came to creating Settle.

When I asked John and Jo what the main ethos, aims and values of Settle is as a business they replied “repurposing old materials is the driving force behind every project. Owning the reclamation yard means we have endless resources and choices to create really special spaces, combining heritage materials and considered interiors. Our stays include premium artisan goods and produce, many made locally or from around the UK. We also sell many products in our little shop and online, and by shopping with us, you will be supporting small businesses with strong aesthetics and sound environmental and ethical integrity.”

Settle has a totally different feel about it to any other accommodation I have ever visited. Guests are invited to rest, unwind and enjoy the surroundings. Settle offers an opportunity to switch off from digital life and to connect with a slower pace of living. Each stay has been carefully designed to give ultimate comfort with a tranquil, pastoral setting. Its a space in which to pause and be still.

To find out more about what Settle has to offer, and to book your very own stay in one of their beautiful accommodations, click the link below.

Settle Website